The Best Investment
Home Staging is THE necessary investment… a key marketing tool in Real Estate. The way a home is lived in and the way it is marketed are two separate entities. The recommendations and changes implemented by a professional home stager will transform your home into its’ most marketable state. The goal of home staging is to skillfully showcase a home’s unique features, maximize its’ space and make the best use of its’ layout. Together, this combination creates a natural flow and an inviting atmosphere. In most cases, the seller’s furniture and décor, combined with the artistic eye and creative techniques of a Home Stager, result in that WOW factor that sells homes quickly, for top dollar. This recipe of techniques sets the stage for a newly transformed property that is inviting, cohesive and welcoming to buyers.
Home Staging creates a domino effect. The finished appearance of a beautifully staged home makes it stand out from the crowd, which attracts more buyers, which results in faster sales and a larger profit. The investment in Home Staging adds value to your home, makes your property stand out and creates an atmosphere that buyers envision themselves living in.
Something to Consider
Consider this scenario, you’re selling your car and counting on a quick sale in order to buy that new car you’ve been admiring. Do you hope to attract buyers who understand the car’s value and are willing to make a fair and reasonable offer? What can you do to make this happen? I am no expert in car sales, but I don’t need to be to know the answer to these questions. Investing a few hours of time and a bit of elbow grease to get your car looking and running its best are a winning combination to guarantee a faster sale at or near your asking price. Committing a few hours of time to wash and wax the car, empty the trunk of personal items and clean the interior seem like logical steps. If the car runs great and shows like a well-cared-for vehicle, buyers are more likely to accept the less-than-ideal aspects… that the car is white and maybe they hoped for blue, that it doesn’t have the top-of-the-line stereo or that it has a ding in the passenger door.
Allow me to present another scenario. You want to sell your current home to purchase a new home with more square footage for your growing family. Your realtor shares recent research with you: an investment of 1 to 3% of your asking price for repairs, updates and improvements yield an 8 to 10% return. Knowing this investment will attract more buyers, reduce time on the market and increase profit, are you willing to invest the time and money required to get your home in it’s best show-ready condition?
So, the final and most important question is….. “Can you afford NOT to stage your home?”